A fully-rounded digital marketer with a focus on continuous learning and insight generation through quantitative testing and analytics. Experienced in Marketing Automation Software (Salesforce Marketing Cloud), Google Analytics 4, SEO, SEM, CMS (Wordpress, Kentico), Social Media Strategy, Brand Management, Adobe CC, and User Experience Optimization.
BA, Psychology
UC IrvineMarketing Analytics Manager
2023 - Present at The Holt Group, San Antonio, Texas, United States- Develops and implements data-driven strategies to optimize marketing initiatives across various digital channels.
- Analyzes and interprets data to optimize digital marketing campaigns.
- Presents regular reports on campaign performance, including KPIs and ROI.
- Collaborates with the marketing team to improve campaign performance and drive growth.
CSO Process Manager
2022 - 2023 at Credit Human, San Antonio, Texas(Include details of responsibilities and achievements during this role)
Digital Marketing Manager
2018 - 2022 at Credit Human, San Antonio, Texas- Managed the development and deployment of cross-channel digital marketing campaigns.
- Analyzed the performance of the CreditHuman.com website using GA4, multivariate testing, and dashboarding.
- Provided direction to agencies and vendors, administered marketing technology platforms, and measured/reporting campaign performance against goals.
Digital Marketing Specialist
2018 - 2018 at Credit Human, San Antonio, TexasAnalyzed the performance of digital marketing campaigns via email, social, and targeted web ads. Designed automated workflows to move leads through the sales funnel using calls-to-action, custom landing pages, analytics, and other inbound marketing techniques. Key person in implementing HubSpot CRM and CMS. Managed migration of the company blog from legacy software to WordPress. Oversaw on-site and off-site advertising. Created assets for marketing campaigns including copy and HTML templates for emails, landing pages, blog posts, and advertisements. Setup and optimized Google AdWords and Facebook ad campaigns. Improved ranking of key landing pages for various search terms.
Digital Marketing Specialist
2014 - 2016 at Casting Networks, Inc., Los Angeles, California- Developed and executed digital marketing campaigns via email, social, and targeted web ads.
- Designed automated workflows to move leads through the sales funnel utilizing calls-to-action, custom landing pages, analytics, and other inbound marketing techniques.
- Key person in implementing HubSpot CRM and CMS.
Digital Marketing Coordinator
2010 - 2014 at Casting Networks, Inc., Los Angeles, California- Created assets for marketing campaigns including copy and HTML templates for emails, landing pages, blog posts, and advertisements.
- Oversaw creation of monthly newsletters sent to over 350,000 users, collaborating articles, ads, and events.
- Designed email templates in MailChimp, HubSpot, and Adobe Contribute.
Social Media Coordinator
2009 - 2010 at Casting Networks, Inc., Los Angeles, California- Monitored and managed social media efforts across Facebook and Twitter.
- Produced video tutorials, promotional digital and print materials.
- Grew social audience from 4,000 to 60,000 followers.
- Essential Facilitation Certification
- Google Analytics 4 Certification
- Salesforce Marketing Cloud Insights Certification